A full 17-months have passed since the last (Oct-Nov 1959) Nissen Trampoline Company was published! Apparently things were so busy at the company during this time period that not one person could be spared to keep the newsletters going!
So, this "catch-up" issue covers a lot of major events beginning with... a brand new factory building!
It featured a large glass fronted gymnasium which doubled as a show-room, 80,000 square feet of factory floor space and plenty of office area. Even though several expansions had been added on to the old location at 200 A. Avenue NW (built shortly after WW II) additional space was still needed and several departments were housed in other rented buildings.
Now finally, everything was housed under one roof.
Then, midway through 1960, my father acquired the Fred Medart Products, Inc. of St. Louis, Missouri. Besides gymnastics apparatus, the 88-year old business handled all types of gymnasium equipment such as basketball backstops, conditioning equipment, mats and a variety of physical education supplies. The Nissen Trampoline Company was positioning itself to be ready to sell gymnasium equipment to schools across the country who in turn were expanding their facilities to handle the first wave of baby boomers just reaching school age.
In October of 1960, the Nissen Trampoline Company filed with the S.E.C. to have 85 thousand shares of common stock for public sale. Within months there were 500 stockholders holding shares averaging thirteen dollars. Following the company Christmas party there were 200 more stockholders which started 1961 off with a total of 700!
Interesting thought... the management of the Landers Corporation who posed with my father in the photo below probably had no idea just how big their new contract with Nissen's would prove to be! They were the suppliers of a new and tough vinyl - - one that my father selected to replace the canvas traditionally used for trampoline pads and tumbling mats. Around two months prior to the move into the new building, he had designed a brand new, unique light-weight mat that could be folded up into eight panels and had Velcro attachments that could create short or long tumbling strips. He chose to use the new vinyl as a covering.
Today, versions of his original blue-and-tan Panelite mats can still be found in dance studios, gym clubs and YMCAs around the world!
Under the auspices of the USA-USSR cultural exchange agreement (also known as the Fulbright-Hays Act of 1961) the Russian Olympic gymnastic team accepted an invitation to visit the United States. Their stop in Iowa was a combined sponsorship by the Nissen Company, the American Athletic Union and the University of Iowa Phi Epsilon Kappa honor fraternity.
The Russian's arrival in Cedar Rapids on January 15, 1961 captured the entire city's attention. Following a red carpet welcome at the airport the team held a practice session in the new Nissen gymnasium and spent a few hours shopping in downtown Cedar Rapids.
The Nissen Company arranged for a short film to be made documenting the visit by the Russians
which includes their practice session and the evening show!
 |
| George Nissen and Albert Azaryan Judy Wills |
The evening demonstration of Olympic caliber gymnastics in the Coe College gym was to a packed house of 3,000 with 700 having to be turned away for lack of seating. The program included trampoline demonstrations by Gary Erwin, Ed Cole, Larry Snyder and Bill Osterlund. Twelve year old tumbling sensation Judy Wills, from Mississippi stole the show!
It can be agreed, that the Nissen Trampoline Company has successfully moved into their next
decade of business.
Do these newsletters spark a memory? You are invited
to share your own stories and comments below.
_________________________
"Nissen's - - a great place to work!"
No comments:
Post a Comment
Thank you for your comment! It will be posted soon.